Logo Design The Dura Wax Logo Redesign Not technically a logo, the Dura Wax Company logo was looking old and tired. The Hero character was fine, but THE and COMPANY in the logo text was heavy and outdated. The squiggly line under DURAWax just didn’t do anything. I did not like the font chosen for DURA and the “W” in Wax was hand drawn. I setup graphic guidelines for all communications and chose the Humanist777 for Dura and Humanist521 for The and Company. Wax was redone in MV Boli. We Fight Dirty!(TM) and all body copy uses Trebuchet. I created a color scheme for the company with PMS 293C as the main color.